HOW IT ALL BEGAN
THE STORY
MY FIRST VISIT TO ULAANBAATAR, MONGOLIA'S CAPITAL, GOES BACK TO SEPTEMBER 2006.
WE STARTED WITH A PROJECT CALLED TAM, A EUROPEAN INVESTMENT BANK (BEI) INITIATIVE, AIMED AT HELPING UNDERDEVELOPED COUNTRIES TO MAKE THE BEST USE OF THEIR RAW MATERIALS, IN THIS CASE A NOBLE FIBRE: CASHMERE.
CASHMERE SRL, THANKS TO YEARS OF EXPERIENCE IN THE SECTOR AND GÉRALDINE ALASIO, DESIGNER OF THE COLLECTION, BECAME THE FINAL LINK TO THE CHAIN WITH THE DISTRIBUTION AND STYLING OF THE MERCHANDISE; A CHAIN WHICH HIS SEEN THE INVOLVEMENT OF MANY PEOPLE, TRANSFORMING BE YOU INTO A VERTICAL COMPANY WITH A HIGH QUALITY FINAL PRODUCT.
THE TEAM WHICH CONSISTS OF A COORDINATOR, A SUPERVISOR, KNITTING MACHINE TECHNICIANS AND STYLISTS HAVE HAD TO FACE THE GREATEST AND MOST OBVIOUS PROBLEMS OF A COMPANY IN A DEVELOPING COUNTRY.